Back in 2007, you either chose mass-market products that offered you average quality ingredients in large bottles at low prices. Or you had your pants pulled down by a 'boutique wax' company selling you something over-priced and over-marketed in a fancy container.
And then Dodo Juice came along. 

 

Their aim was simple. To bring a specialist range of high quality car care products to the market, at reasonable prices. No daft packaging. No dodgy claims. And no made-up ingredients or hollow buzz words. In fact, they called ourselves 'Dodo Juice' to extract the pizzle from those brands.

 

'We only squeeze the finest dodos for their rare oil, and it is only this oil that can make your car shine like no other.'

 

They knew that approach was just taking . . . read more